CLIENT
FRESHBOOKS

ROLE
VISUAL DESIGNER

TIMELINE
AUG ‘19 - APRIL ‘20

MY ROLE

As a Visual Designer at FreshBooks, my responsibilities were to create Social Assets, Develop Branding, Creating Presentation Decks, Marketing Emails, Infographics, Landing Pages and assets for our Stakeholders.

THE STRATEGY

The main challenge that we faced was, how can we further develop our current branding. By gaining a better understanding of the brand’s journey and the users needs, we can established goal that resonate with our’s and our customers’s values.

THE SOLUTION

Transitioning our brand to meet our new tone features a new marketing initiatives that resonates with the company's target audiences.