Client
Bishop Integrated
Role
Visual Designer
Timeline
AUG ‘19 - APRIL ‘20
is a digital reading company known for ebooks, audiobooks, and e-readers, focused on making reading lives better for people everywhere.
The Role
As a Visual Designer at FreshBooks, my responsibilities were to create Social Assets, Develop Branding, Creating Presentation Decks, Marketing Emails, Infographics, Landing Pages and assets for our Stakeholders.
The Strategy
The main challenge that we faced was, how can we further develop our current branding. By gaining a better understanding of the brand’s journey and the users needs, we can established goal that resonate with our’s and our customers’s values.
The Solution
Transitioning our brand to meet our new tone features a new marketing initiatives that resonates with the company's target audiences.
Featured Landing Pages, Banners & Emails
A look at landing pages and email campaigns designed to engage users and guide them through key moments.
Digital Assets, Campaigns & Social Highlights
A selection of digital assets, campaign visuals, and social creatives designed to engage audiences across platforms.
Client
Bishop Integrated
Role
Visual Designer
Timeline
AUG ‘19 - APRIL ‘20
is a digital reading company known for ebooks, audiobooks, and e-readers, focused on making reading lives better for people everywhere.
The Role
As a Graphic Designer, I created social assets, emails, retail materials, landing pages, and stakeholder assets. I worked closely with the digital marketing, retail, and CRM teams to support campaigns across multiple channels.
The Strategy
The challenge was evolving the brand while keeping it recognizable. By revisiting the brand direction and aligning on both business and customer values, we set goals to push the visual identity forward.
The Solution
Transitioning our brand to meet our new tone features a new marketing initiatives that resonates with the company's target audiences.
Featured Landing Pages, Banners & Emails
A look at landing pages and email campaigns designed to engage users and guide them through key moments.
Digital Assets, Campaigns & Social Highlights
A selection of digital assets, campaign visuals, and social creatives designed to engage audiences across platforms.
Client
FreshBooks
Role
Visual Designer
Timeline
Aug ‘18 · April ‘20
is a digital reading company known for ebooks, audiobooks, and e-readers, focused on making reading lives better for people everywhere.
The Role
As a Graphic Designer, I created social assets, emails, retail materials, landing pages, and stakeholder assets. I worked closely with the digital marketing, retail, and CRM teams to support campaigns across multiple channels.
The Strategy
The challenge was evolving the brand while keeping it recognizable. By revisiting the brand direction and aligning on both business and customer values, we set goals to push the visual identity forward.
The Solution
The result was a refreshed approach to campaigns and marketing assets that reflected a new brand tone and helped differentiate the company from its competitors.
Featured Landing Pages, Banners & Emails
A look at landing pages, banners and email campaigns designed to engage users and guide them through key moments.
Digital Assets, Campaigns & Social Highlights
A selection of digital assets, campaign visuals, and social creatives designed to engage audiences across platforms.